When Microsoft selected Orderfox’s Gieni AI as a reference integration for its Model Context Protocol (MCP) at Build 2025, it was a clear signal that market intelligence software is moving beyond traditional dashboards and becoming an embedded part of enterprise workflows.
Gieni AI’s inclusion reflects Microsoft’s push to expand Copilot Studio’s capabilities by embedding industry-specific AI agents into its productivity tools. This development aligns with broader trends where organizations seek faster, context-aware access to insights directly inside applications like Teams, Excel, and Outlook, reducing reliance on external systems or manual research processes.
Demand for Timely, Contextual Market Data
Market research and procurement professionals have long contended with the difficulty of synthesizing disparate data sources. Public filings, analyst reports, third-party datasets, and fragmented internal records often require time-consuming manual work to extract actionable insights.
Orderfox’s Gieni AI is designed to help address this problem. Its architecture integrates structured and unstructured data from a large corpus of more than five million company profiles and 380 million analyzed web pages to provide rapid answers to queries that can inform business decisions. Its integration with Microsoft 365 Copilot enables users to generate tailored reports and dashboards in minutes, making market intelligence more accessible and immediate.
Timur Göreci, Chief Revenue Officer at Orderfox, summarized this capability: “Our partnership with Microsoft brings unparalleled B2B market intelligence to Copilot users, streamlining research and delivering actionable insights in seconds, not weeks.”
Vertical AI: Narrow Focus, High Value
Vertical AI is increasingly viewed as a distinct category from general-purpose AI, focusing on specialized applications that require precision and contextual accuracy rather than conversational breadth. Analysts expect its adoption to accelerate rapidly: Gartner projects that by 2027, vertical AI will feature in 40% of enterprise applications, up from fewer than 10% in 2024.
This shift reflects how businesses now view AI’s role: not simply as a text generator or chatbot but as a tool that can automate complex, domain-specific knowledge work. In Gieni AI’s case, this means answering nuanced questions about market risks, competitive positioning, or supplier compliance with environmental standards.
Embedding Gieni directly into Microsoft Copilot Studio positions Orderfox as a ready resource for professionals, providing instant insights without the need to leave their daily software environments.
Beyond Dashboards: Market Intelligence as a Workflow Tool
For many companies, dashboards and static reports no longer meet the speed and flexibility required for decisions tied to dynamic markets. Embedding Gieni AI within the Microsoft 365 environment allows organizations to surface timely, relevant information when drafting an email, holding a meeting, or conducting internal analysis.
Gieni’s CRM Intelligence Booster further enhances this by automatically enriching CRM systems such as Microsoft Dynamics with verified company data, supporting targeted customer engagement and shortening research cycles.
Derek Tanner, CEO of Orderfox, said: “Relevant insights will always be available: well-founded, precise, and action-oriented, whether during meetings, writing an email, or planning strategy.”
Implications for Business Software and Decision-Making
Microsoft’s decision to highlight Gieni AI at Build 2025 shows how enterprise software platforms are evolving to meet new demands. Companies no longer want to consult multiple applications or reports; they expect integrated intelligence that meets them where they work.
This trend toward embedded, domain-specific AI suggests that vertical AI tools could become a routine part of business software in the coming years, complementing general-purpose AI systems. For Orderfox, this partnership provides both validation and a pathway to scale its offerings globally through Microsoft’s extensive enterprise user base.
Gieni AI’s move from a niche market research platform to an integrated enterprise tool illustrates how vertical AI is redefining expectations about speed, accuracy, and accessibility
